Launched this year in collaboration with Youtube, XPerform is an XP Music Future initiative aimed at uplifting and showcasing vocalists across the MENA region. Competing against a range of talents, participants showcased their prowess via a Live Audition day, whereby artists were challenged to submit a small video performance. The final five entrants were then evaluated by a panel of esteemed judges and industry experts based on multiple guidelines, such as star quality, charisma and vocals.

“I’m so honoured and pleased that I won this competition. To be a winner, you must plan to win, prepare to win, and expect to win. I will continue to put the hard work in and reach people's hearts,” AJ Truth tells SceneNoise. “I want to thank XP management, the judges, and all the people who supported me and believed in me, DiggN  production in particular - your trust in me will never be wasted.”

AJ Truth will join XPerform’s top ten contestants to perform at the Formula 1 STC Saudi Arabian Grand Prix in Jeddah in 2024. AJ Truth has also entered into a collaboration with MDLBEAST Records, with a one-year access to the Music Hub in Riyadh.