In this episode of our music video documentary series, Ferkesh,Lebanese artist and filmmaker Areej Mahmoud delves into his creative process behind the music video for ‘Tal Abib’ by Al Nather and Shabjdeed.

Mahmoud walks us through the video's key moments, explaining how the aesthetics and art direction capture the world of Sultan, the video's central character. He sheds light on the set design and his collaboration with Shabjdeed to translate the essence of the album and music into visuals.

Ferkesh is SceneNoise’s series that focuses on the exceptional work of directors within the MENA music industry. As music videos have become such a crucial part of an artists’ success, we want to spotlight the people who have been part of creating iconic content seen by millions of fans.

Watch the full video here: