Ahmed Shawly is the co-founder and CEO of Wall of Sound recording studio and label based in Saudi Arabia. Shawly and his Wall of Sound were of the first labels to focus primarily on the indie music scene, paying particular attention to genres like hard rock, synth-pop, and psychedelia and singer-songwriters at large. In the past Wall of Sound has worked with artists like Statues of Sinking Men, Fulana, Dirty Backseat, Baskot Lel Baltageyya, and more.

In this sit down, Shawly sheds light on what it means to sign with Wall of Sound, and why the alternative music scene, particularly genres outside of the mainstream, should be cultivated as a means of expression relevant to youth culture.

Watch the full video here: