In an industry marriage unlike anything we’ve seen before, Cairo-based talent management and label El Batron and Dubai’s Last Seen Live (LSL) will be joining forces in a bid to nurture artists from the MENA region and catapult the MENA music industry into global view.
The merging of El Batron’s extensive network of homegrown talent and LSL’s management, artist booking, and music production expertise seeks to turn up the volume of MENA artists and expand their international reach. With cultural empowerment and artistic excellence at the heart of their mission, both parties seek to reshape the international music landscape by propelling local talent past borders and into world territory.
The founder of Last Seen Live, Pirlanta Toubba, had this to say about the move: “We are thrilled to embark on this transformative journey with El Batron. Our collaboration represents a fusion of artistic vision and cultural diversity, aiming to accelerate the growth of art and culture in the MENA region. Together, we will redefine the boundaries of creative expression and create remarkable experiences for audiences worldwide.”
Renowned for opening up mainstream ears to Egypt’s vibrant underground music community, El Batron is well-versed in accelerating artists’ careers and getting them the recognition they deserve. Their upcoming fusion with LSL will turn their vision of taking MENA talent global into a reality.
This partnership between Egyptian and Emirati collectives is an industry first and marks an exciting leap in clearing an avenue for MENA talent to emerge on the world music stage. Together, El Batron and LSL are committed to making the sound of the MENA region reverberate worldwide.