next album, Semitics, on the horizon, Shamstep band, 47Soul, have served
their most satisfying slice of the LP yet, with the help of rappers, The Synaptik
and Tamer Nafar.
earlier this month, ‘Run’ saw the group recruit the rhymers for their first
ever all-Palestinian collaboration – reason enough to bless this first with a
video. Carrying the band's typical bowl-you-over energy, the track mixes Arabic
and English, as has become custom of 47Soul.
The video is suitably bright, coming across as some kind of psychedelic cross between Tron and Grand Theft Auto - or even Crazy Taxi. While it carries a 'lyric video' tag, it certainly isn't in the common sense, because there’s a general consensus that a 'lyric video' is not an 'actual video'. With 'Run', there's clearly been a lot of work put into it; the video is jovial and fun, and the lyrics don't look like that of a an old karaoke machine - they're used as part of the visuals.