Budapest based vinyl enthusiast and soon to be label owner Kareem Hassann is launching a record label by the name of re:parallel, and will be joining forces with Egyptian party promoters noname® to kick off the action with a party in an undisclosed downtown location on Friday April 13th. 

"We launched re:parallel for a couple of simple reasons; we had tools, knowledge, network, and will. By using that, we wanted to add something different to the scene; by different I mean recreating the intimate feeling between the crowd and the performer. Growing the concept of adding something new and unique to the local scene that would help anchor our name locally and internationally. Our passion for music has played a significant role, we have always admired musical work of every genre. We decided it was time to create something unique for people to enjoy and take a part of as well," says Hassann of their mission. 

Headlining the event will be two talents hailing from Italy - Riccardo and Domenico Rosa, both prominent underground figures to emerge in recent years. The two artists co-founded Imprints Records, which has housed releases from the founders themselves and other names like Ivan Iacobucci, Audri, 100Hz, Makus Sommer and many more, growing a collection of highly sought after records. This lineup might be an indicator of what re:parallel aims to offer in terms of their future releases.

"From the perspective of our sound we will be introducing projects from international artists under the genres and sub-genres of house and minimal music. The label will not only concentrate on music, but also stress heavily on presenting other aspects of unique visual artworks and fashion lines. We hope to make a statement that is artistically and culturally oriented." 

Joining them behind the decks that night will be noname® cofounder and Egyptian scene staple Ahmed Samy. The party will also feature visuals from Hannah Patten and art direction by Chanel Arif. They're showing no signs of slowing down soon, so the sooner you get tickets the better. "For the future, we are planning more showcases - not only in Cairo but also cities around Europe such as Amsterdam, The Hague, Budapest, and Berlin." 

Follow re:parallel on Facebook for more updates.