From becoming an indispensable music discovery too to connecting artists to their audiences by enabling users to create viral clips with their music, there is no denying the impact that TikTok has had on the global music industry.
Recently, TikTok has announced the beta launch of their new music streaming platform ‘TikTok Music’, which aims to empower the next generation of artists and musicians by connecting their social media platform to the brand-new streaming service. In theory, this would give users the convenience of exploring viral music snippets, while opening a new revenue stream for artists around the world.
Here’s what you need to know about the new streaming platform:
The app is currently being tested, and is only available in Brazil, Indonesia, Australia, Mexico and Singapore. Though the company has not yet announced where they intend to launch the music streaming platform next, their press release states that there will be “more news to share on the launch of TikTok Music in the coming months.”
As this is still an early version of the app, the library of music available on the platform is still being updated, so you may not be able to find some artists and songs at the moment, but TikTok Music plans to substantially extend its library before their official launch.
TikTok Music brings unique features to the table, as it “combines the power of music discovery on TikTok with a music streaming service offering millions of tracks from thousands of artists.” The streaming service will enable users to listen, share, and download music that they discover through the social media platform. TikTok Music will be connected even further to TikTok, as users will be able to share tracks and artists with their followers on the main TikTok service.
Other features include a Shazam-like music search function, as well as a commenting system which will encourage audience interaction and build more interactive communities.
It is difficult to predict the impact TikTok Music will have on music consumption and discoverability, but it has become clear that the company intends to extend its reach farther into the inner-working of the music industry. Though some may argue that the social media platform’s effects have had led to negative qualities in today’s music, artists now, more than ever before, are thoughtfully considering the viral aptitude and watchability of their content, leading them to find new audiences and further the reach of their music in ways that had not been considered relevant before TikTok’s popularity.
