Middle East music streaming platform, Anghami, has launched a sweeping new Community Support Plan which includes backing for artists, as well as startups and SMEs in the region, all of whom have similarly suffered in the wake of the COVID-19 pandemic.
The platform has started granting over 400 regional independent artists USD 1.5 million worth of Amplify credits, which allow artists (who are compensated every time their music is played) to promote existing content and new releases. Additionally, the platform is also launching a ‘Support My Music’ button which informs listeners of how they can support regional artists.
Anghami has also pledged USD 3 million worth of free audio ads for small businesses in the MENA region. So far, the Beirut-based company has already run USD 850,000 worth of free audio ads to support 90 businesses and are currently working towards supporting more, according to Anghami Co-Founder and CTO, Elie Habib, on the platform’s official blog ‘Anghami Talks’.
Furthermore, Anghami is working on allowing small businesses to launch their online storefront with free advertising on its platform and launching a special 12-month, USD 6/Month family subscription plan.