As a creator, Kay finds inspiration in all sorts of things, all sorts of moments, all sorts of sounds. That is the core characteristic of this Egyptian Producer, A characteristic he’s had since childhood. One which shaped his form of expression, as well as his sound. When Kay worked in advertising, he found an interest in the audio visual harmony. The telling of stories, live visual stories, through sound, which he then came to learn, was a true source of his inspiration. Kay spent 6 lengthy years in advertising, following those small inspirations, those little signs, until one of those signs led to his resignation and departure from the corporate world. A jingle by Kay was selected for a Pepsi commercial which aired nationwide. And that was it; the kickstart to pursuing his music!